Asteco to unveil unique franchise model to the Middle East at Cityscape Dubai
Asteco, the Middle East’s largest independent full service real estate company, is to enter the franchise arena with the launch of a new Licensing Services division, the first-of-its-kind in the region.
Showcased at this year’s Cityscape Global exhibition, taking place 21-23 September 2014 at the Dubai International Convention & Exhibition Centre (DICEC), the franchise opportunity has been created to offer real estate companies, independent realtors and regional entrepreneurs looking to diversify their existing businesses, or launch a start-up, access to Asteco’s 30-year brand pedigree and its successful business model.
Asteco is the only locally established, full service real estate business offering this bespoke franchise opportunity. The company has witnessed incredible growth in the last 30 years and in the process built a strong regional presence with a network of offices in Dubai, Abu Dhabi, Sharjah, Al Ain, Jordon and Qatar.
Commenting about the franchise opportunity, in what is a highly competitive industry, market specialist, John Stevens, Managing Director at Asteco said:
“The launch of the new licensing services division will allow us to further propagate the strength of the Asteco brand, image and reputation through an aligned franchisee network, delivering a successful tried and tested sales and leasing brokerage model by trusted and capable partners.
“Franchising is becoming an increasingly popular model around the world, as the only locally established, full service real estate business offering such a unique and bespoke proposition we fully expect interest to be high; already we have received numerous requests,” he added.
Potential franchisees will benefit from direct tailored access to the Asteco brand, tailored setup support services if required, bespoke operating area’s, regional brand visibility and access to an enviable sales and leasing portfolio, predominantly appointed on sole exclusive mandates, that listed in excess of AED 2.1 billion’ worth of sales properties and 1.5 million square feet of leasable space in 2013/14. It doesn’t stop there, instant membership of Asteco’s influential network and 24/7 online marketing support are also provided.
“Many of today’s real estate brokers weren’t even born when Asteco was founded 30 years ago, and many more have no conception of the UAE real estate sector prior to freehold sales to expatriates. We know our business model works, our record speaks for itself - over 7,000 units sold to date generating AED12.8 billion in revenue,” added Stevens.
The licensing model will also provide partners with a high value referrals service, access to Asteco’s dedicated intranet with a comprehensive range of resources, regular communication and updates, as well as use of the industry-leading real estate software and CRM platform.
Asteco is one of the regions few all-round management companies offering a range of services including asset management, sales, leasing, valuation & advisory, sales management and owner association.
“This is a market-first for Asteco moreover for the industry in the region and we are looking to develop franchisees who are equally passionate, service-oriented, commercially astute and credible professionals; working with them to grow their own businesses with our brand presence in what is one of the most dynamic, challenging and fastest developing markets in the world,” remarked Stevens.